Founded in 2010 by by Andrew Heiberger, TOWN Residential is New York’s leading luxury real estate firms. The specialty of TOWN Residential is the sale and rental of high-end, luxury residences and rentals. They also specialize in the marketing, sales, and leasing of property developments such as condominiums.
Heiberger made the decision to stay in luxury real estate after the 2008 economic crisis. He felt that it would be more challenging and exciting. In 2010 TOWN was created and has ten offices in Manhattan and one office in Brooklyn.
TOWN views other luxury real estate firms as collaborators as opposed to competitors. In the majority of deals, all parties receive an even amount of commission.
In 2012, TOWN was named one of the top fifty places to work in NYC apartments for rent. TOWN treats everyone equally whether it be a client, customer, representative (broker), or staff member. All employees of TOWN are handpicked. TOWN prides itself in it’s transparency and customer service.
TOWN has a deep commitment to both internal and external transparency. In the first half of 2015, TOWN boasted a 22% increase over the first half of 2014 closing with $1.188 billion in sales and leasing volume. By June 30, 2015, TOWN Residential reported a 35% increase over June 30, 2014 with 513 sales and 1,543 leasing transactions.
TOWN Residential also has a large social media presence as well as participating in market research. They advertise and post photos via Instagram. TOWN also created and launched a very complete real estate and social media campaign called “Look Up New York.” TOWN sees social media as a large part of their communication. TOWN also uses market research to help identify trends. Again, it all comes down to transparency.
TOWN Residential is an amazing company with an extremely strong leader. Andrew Heiberger has built a strong company by being a visionary and “leading the leaders”. He encourages everyone to reach their goals and is a mentor to them. This combined with TOWN’s commitment to transparency and customer service are what make it a top real estate firm.